A small and experienced Polish software company invented and developed a sophisticated system called Berberis, an operational CRM+ solution, a universal software helpful for every company. This product supports not only the typical CRM functionality, but also store management and sales. System is already on the Polish market, foreign language versions available immediately on request. The company is mainly looking for a foreign partner, who would become a local distributor of the entire product.
In every company, it doesn't matter large or small, the most important person is the customer. It is the customer who pays, who demands, with whom one has to reckon. Those who don't understand this simple truth, will sooner or later fall behind, and will be taken over by their competitors, equipped with appropriate procedures and supporting software tools - all this to meet the customer's needs, to understand his reactions and to predict his future behaviors. That is why companies need to implement Customer Relationship Management systems (CRM). The operational CRM solutions support current contacts with customers, register them, remind of things to do, and provide on demand all the necessary information about customers, their needs, preferences etc. The offer concerning operational CRM, system Berberis, is addressed mostly to small and middle-sized enterprises. The product is described as CRM+, since it supports not only the typical CRM functionality, but also sales, which in fact should crown every sequence of contacts with a customer. Consequently, after addition of store support, the company managed to create a universal software helpful for every enterprise. Berberis is a modern client-server system, designed especially for middle-size enterprises. Dependently on the version it can work with different databases, in particular with Oracle 8i. Berberis basic features: - Full evidence of customers and business contacts - Target marketing and advertising campaigns - Sales, invoices, promotions, reductions - Store management - Customer's claims and support management - Serial mailing - Archiving of documents - Sophisticated information search and report generation - E-mail software support - Multiple user support and groupware - "To do" - reminder Innovative Aspects: Integrated store management and invoicing functionality makes the complete information on customers easily available. Main Advantages: Competitive pricing, especially if compared to the performance, flexibility and functionality offered.